Giro Giro Tondo
Design for Children


The objective of the Triennale Design Museum was to tell the history of Italian design, favouring a plurality of readings and avoiding rigid categorisations.

Opening up public means is central to the Triennale Design Museum’s mission, and involving young visitors is certainly also a key feature.
For this reason, in 2016, the Tenth edition of the Museum has been dedicated especially to children: Around the World. Design for Children.

An entire generation of designers has developed this particular theme, rediscovering values and anthropomorphic forms in a variety of everyday objects, and transforming them into something pleasing and amusing to the eye. Munari, Zanuso and many Italian designers of the 50’s and 60’s, like Enzo Mari, Ettore Sottsass, up to Riccardo Dalisi, highlighted the years of first infancy as the crucial moment in which an individual begins the creative formation of a subject.

According to this line, the exhibition inside the Palazzo dell’Arte in Milano focused on criteria suited to children’s wants and needs, adopting a historical and playful approach.
The exhibition set-up of Giro Giro Tondo. Design for Children was entrusted to Stefano Giovannoni, who is well-known for his work in this sense, on the strength of his research on design for the child through visual, auditory and perceptive stimuli, which guide visitors through their discovery of the major thematic sections.

CamuffoLab was in charge of the institutional communications, graphic set-up and catalogue for Giro Giro Tondo. Design For Children.

Client
Triennale di Milano

Project
Communication
Book design
Environmental

Curated by
Silvana Annicchiarico

Set-up
Stefano Giovannoni

Team
Enrico Zampieri
Leonardo Signori
Veronica Martini
Sebastiano Calgaro
Riccardo Marchiori

Catalogue edited by
Electa

Links
Interni
Icondesign
Artribune

Milan 2016